http://blog.alberghimarketing.co.uk Improving Website Performance for Luxury Hotels Blog Thu, 12 Aug 2010 16:27:21 +0000 http://backend.userland.com/rss092 en Revenue management for many small hotels often amounts to discounting as a knee-jerk reaction to anticipated poor occupancy. I'm always surprised that so many hotels are prepared to reduce prices in the longer term in order to try to fill rooms, when there is the Late Availability opportunity. This is ... http://blog.alberghimarketing.co.uk/?p=73 Do you know how well your website performed for you during July? My client hotels have all seen a significant increase in traffic with a consequent beneficial effect on enquiries and bookings. These are some of the comments extracted from recent emails: "...the hotel was certainly busy in July and we ... http://blog.alberghimarketing.co.uk/?p=72 When you are on the Lido, pop along the island to Malamocco, make your way to the lovely little square just the lagoon side of the canal basin and you'll see the the little tratroria bar Al Ponte di Borgo. If you want to immerse yourselves in the local life, ... http://blog.alberghimarketing.co.uk/?p=71 I posted this article over two years ago and am prompted to post it again. Let's assume your website is doing what it's supposed to be doing, i.e. competing effectively with your competitors in generating enquiries. Your own website should be your biggest source of business by far, so I ... http://blog.alberghimarketing.co.uk/?p=70 Kit Chapman of The Castle Taunton raises an interesting concern in his most recent blog. Those small, independent, luxury hotels whose revenues include business derived from locally based government offices must prepare for swingeing cut-backs by whichever party wins the election. This could well mean loss of business for your ... http://blog.alberghimarketing.co.uk/?p=69 There are many small independent luxury hotels in the UK who have a website but pay it little attention day to day. These same hoteliers are now trying to stimulate enquiries by focusing on Facebook and twitter. The fact is that a hotel’s own website is by far the most ... http://blog.alberghimarketing.co.uk/?p=68 In Venice for a few weeks. What a pleasure it is to walk through this beautiful city in February when there are fewer tourists and virtually none if one wanders off the tourist trail. It's Sunday and we've just had lunch at Avogaria in Calle de l'Avogaria. What a little ... http://blog.alberghimarketing.co.uk/?p=67 Martin Bell OBE Literary Lunch Friday, 5th February The man familiar on our TV screens for wearing a white suit has since become democracy’s white knight, never hesitating to expose the scandals and sleaze of the British political establishment. With a general election looming, this is the moment to meet and hear ... http://blog.alberghimarketing.co.uk/?p=66 I've just been reading an article that was advocating the appointment of a Social Media Manager by hotels. Firstly, this presupposes that there's sufficient loot in the budget to make such an appointment, and for most small independent hotels, there most certainly isn't. Secondly, there is much trumpeting about the ... http://blog.alberghimarketing.co.uk/?p=65 It's 2010 and the economy is going to remain difficult for a while. It's therefore imperative you ensure your websites are performing to the maximum. It's the middle of January and the traffic to your website should be showing a steep climb. You should have been full or almost full ... http://blog.alberghimarketing.co.uk/?p=64