Small Luxury Hotels Improve Website Performance

There are many small independent luxury hotels in the UK who have a website but pay it little attention day to day. These same hoteliers are now trying to stimulate enquiries by focusing on Facebook and twitter. The fact is that a hotel’s own website is by far the most important element of the marketing effort. If the formula’s right, the website will be high in Google for around 2,000 individual search phrases every month generating a good number of enquiries, a good percentage of which are converted to bookings by receptionists who can sell the hotel’s benefit.

Most importantly, as long as the hotel’s website is fully content manageable, it can be updated as and when required with Late Availability rates for the next few days, special breaks, events, etc., activity which improves the enquiry rate and the booking opportunity.  Furthermore, if the search phrase for a specific page is not in the Google top ten, then an hotelier can edit the text, meta tags and links to improve its performance. Remember, every page of your website is a potential landing page, depending on what the browser is searching for. The website of a small independent hotel is the marketing opportunity that enables it to compete very effectively with larger hotels with greater resources.

Social networking sites are good for generating followers and, of course, previous guests need to be encouraged to follow you or become ‘friends’. You can then use your social media to ensure they know what special breaks, events, etc are available, as well as keeping them up to date as to what’s happening at the hotel. However, managing social networking activity is very time-consuming which is why PR companies have adopted them as part of the services they provide…another revenue opportunity for them.